We're constantly looking for interesting artists on Instagram. We will be introducing them every tuesday in a series called Introtuesday. Please meet Toronto, Canada based illustrator/designer Kevin Moran.
What are you working on at the moment? I'm currently juggling a few projects–most that relate to the holidays in some way. I've been creating a lot of seamless patterns that my clients are using for their newsletters and marketing collateral. Aside from that I work from a boutique design studio during the day creating print ads and collaborating on branding initiatives.
What is your work process like? My process varies between projects. I like to sketch the image before I jump into the final vector illustration. I like to share them with my clients so there's no surprises when I send them the first proof. After confirming the orientation with the client, I'll scan the image and place it into illustrator on a separate layer and start drawing over it. The majority of my work is done in illustrator, using the pen tool and basic shapes (Rectangle Tool, Ellipse Tool). My illustrative approach is fairly primitive–I like all angles and corners to relate to each other some how.
Do you approach client work differently than personal work? Yes! I don't give myself deadlines for personal projects. I take my sweet time and add details to side projects daily. My time is very limited each week, so I have to manage my time effectively. Dedicating time to personal endeavours is tough,but it's a must!
Favorite work snack? Trail mix from Costco. The pink bag with yogurt bits is bad news–I can finish an entire bag in one night.
Any personal projects on the side that you're excited about? Like a lot of people right now, I just starting making customized enamel pins which I'm hoping to share online in the new year. Aside from that, I'm trying to adapt my style slightly using the (Illustrator) blob tool and pen tablet. I love the hand drawn approach illustrators like Mikey Burton and Jon Contino are able to achieve. Diversifying my style should be beneficial to my craft in the future.
Follow Kevin on Instagram and check out his portfolio at www.smellytrees.com