We're constantly looking for interesting artists on Instagram. We will be introducing them every tuesday in a series called Introtuesday. Please meet Providence, USA based illustrator Jimmy Lazer.
What are you working on at the moment? At this moment I am finalising some branding for a bagel and coffee chain, and starting vectors for a record cover for a brilliant pop group from Boston. Pretty much opposite sides of the spectrum for me, which I enjoy – it is very satisfying.
What is your work process like? I always start with sketches on paper. Once I've exhausted my ideas, I will pick a few of my favourites send them off for greenlighting (hopefully). Next, I build the illustration with vectors in Illustrator, and finalise with texture, colour, etc. in Photoshop. I sometimes skip Illustrator altogether though, if the artwork needs to be loose and breathe more.
I would say that I approach work for clients very similar to the way I approach personal work with a notable exception: organization. Working for clients forces me to be very organised in my presentation, whereas my personal work is often worked out on hundreds of scraps of napkin and paper that are littered around my apartment. I sketch very fast because ideas seem to zip through my brain – sometimes before I can get them down. I drive my wife bananas with the trail of scrap paper I leave in my wake. Sometimes I will find them in strange places years later and forget what they were for and have a good laugh trying to decipher my scribbles.
Favourite work snack? Probably a bowl of cereal. It is one of my favourite things to eat since I was probably eight years old. Now I am a dad and I stilleat children's cereal. I could probably eat only cereal and live a very happy life.
Anypersonal projects on the side that you're excited about? Lately if I feel a little burnt out on a project, I've got a pretty fun way to re-energise: I've amassed a pile of pencil drawings that I've done over the years that I can pull from when I'm brain-dead. They are all fairly simple, and make really fun illustrations that are easy to make and easy to look at. I have no goal with them really... Maybe someday I can do something with them. For now I just post them on Instagram or leave them in the image bank. I also play in an indie-rock band called Gray Clouds and we just finished an album, so that is pretty exciting too.
Follow Jimmy on Instagram and check out hisportfolio at www.lazerslab.com