We're constantly looking for interesting artists on Instagram. We will be introducing them every tuesday in a series called Introtuesday. Please meet Rotterdam, the Netherlands based illustrator Carlo Beranek.
What are you workingon at the moment? I recently wrapped up a super fun project that I did for an online Etsy shop. Last month I was commissioned to do a seamless textile pattern of characters from a well-known (movie) franchise. It was a lot of fun to translate all these established characters to my style — which is very vibrant and geometrically inclined.
What is your work process like? I approach all of my work the same way: how can I take this problem, this idea, and make something beautiful and worthwhile out of it. I do a lot of research at the start of each project (sometimes more, sometimes less, this depends on the subject) and work from there. I am not a traditional sketcher by nature, so I tend to just doodle a very rough idea on paper before I start working digitally. This works in most cases, but I do think I can benefit from taking a little extra time working on my sketches. Because my work is supposed to be very easy on the eyes (targeted at a younger audience), I work solely in Illustrator. Illustrator has been like a long-lost friend that I rediscovered two / three years ago — a match made in heaven. I love how in Illustrator simple shapes and objects can melt together to form something new and exciting.
Do you approach client work differently than personal work? I don’t believe I see personal and client work as two separate things. Both involve the exact same thought process and end goal. Of course I can illustrate more freely when working on a self-initiated project, but I don’t treat the process any different.
Favorite work snack? I know it doesn’t count as a snack, and it’s not the most original answer, but coffee would be my go to“snack”. It’s the fuel to my creative engine — I run on it. I don’t snack at my desk because I am too afraid of having crumbs in my keyboard.
Any personal projects on the side that you're excited about? I started a personal project where I make daily illustrations for my social media feeds. This helps to hone my skills as an illustrator and be more connected with the world. I do have several ideas lying around (that I won’t share just yet) that haven’t come to fruition yet.
Follow Carlo on Instagram and check out his portfolio at www.carloberanek.com