Here's a special edition of Introtuesday where we will be talking to London based illustrator Dan Woodger about his new website that launched today. Dan's character-based style with his signature iconic outlines have landed him clients such as The New York Times, GQ and The Washington Post. He doesn't shy away from going crazy on the details, often resulting in busy, layered cities full of colourful characters. Looking at his work you can feel how much fun he has during the process.
How did you go about designing a new website? A few years back I had seen another illustrator's website and fell in love with the design, it looked clean, was easy to use, but also quite playful. So I kept the site on tab forages until January this year when I finally found the time the re-design my own. I opened up the old tab and found out the site was designed by Guy Moorhouse, someone who I’d been familiar with for a while so I thought I’d reach out and thankfully he was available to take on the work. Amusingly after a few emails back and forth we discovered we actually live five minutes from each other! So after a trip to the local coffee shop we laid out a plan for the site and took if from there. As I’m such a fan of Guy’s work I wanted to give him as free a reign as possible, so my only real ‘brief’ was that I wanted the detail in my work to be more visible and the site to be playful, other than that I just wanted Guy to do his thing and have fun with it.
I love the three-column grid of the site where you alternate two-column width thumbnails with single-column thumbnails, it almost looks like a nod to the editorial nature of your work. Tell me a bit about your vision on what to show and what to leave out when putting together a new portfolio. That was probably the toughest thing about designing the site. It had almost been two years since my last proper site update so choosing what new work to upload and what to drop was really challenging. I take a huge amount of pride in my work and put 100% into every project I take on so saying goodbye to some of the older projects was tricky, and in some cases I was still fairly happy with the work but my style has developed and neatened over the years which became quite noticeable when displayed against my newer work so In the end I had to be quite ruthless and ended up only keeping about ten old projects.
In what way has your style changed? Did you finetune your work process? I think the change can be best identified by this gif which shows old versus the new character I designed for my contact page: