We're constantly looking for interesting artists on Instagram. We will be introducing them every tuesday in a series called Introtuesday. Please meet Rochester, USA based illustrator Alex Pasquarella.
What are you working on at the moment? I’m currently working on a series of illustrations for B Lab, a nonprofit that aims for businesses to better themselves socially, environmentally, and politically. The project is a lot of fun, has quite a bit of creative freedom, and supports a cause that I am very happy to contribute to. Aside from this, I’m also putting together some landscape posters for a very notable US company, so I’m excited to share this work in the weeks to come.
What is your work process like? While I would say my process is pretty run-of-the-mill, I know that I differ from most when it comes to sketching. Rather than sketch with graphite or ink, I often kick things off by quickly manipulating shapes in Illustrator in order to get the gears crankin’. I would argue that the style of my work allows me to do things this way (and I illustrate with a somewhat obvious attachment to a grid), but regardless I don’t think it really matters where ideas and concepts are being generated. As long as the process is being carried out efficiently and the work communicates its intended message effectively, all is good.
Do you approach client work differently than personal work? Sort of - I’ll often create personal work that is heavily inspired by or derived from a client project, and I know that’s common. I just think that it’s important to be passionate about both client work and personal work. Not every client project needs to be portfolio-worthy or print-worthy, but maintaining the passion between both is what keeps the career both financially viable and fulfilling.
Favorite work snack? It’s occurring to me now that I very rarely eat while working, so I’m having trouble with this one. A cup of coffee is a staple, of course, and occasionally I may have an orange. Otherwise, I like to keep my keyboard clean!
Any personal projects on the side that you're excited about? I’ve started working on some prints! For the past year or so folks have reached out asking if this or that was available as a print, so I figured it was time to either refine existing work or create new work specifically for use as prints.I’m very excited to see where this leads me.
I’ve also recently connected with Matt Anderson, a Rochester local like myself, and a phenomenal illustrator. He and I have become great friends and are beginning to explore a collaboration.
Follow Alex on Instagram and check out his portfolio at www.alexpasquarella.com